202006.17

Google Search: finally, a take-down procedure for removing non-commercial links!

Google completes its procedures for a more reliable Internet. Traditionally, brand owners have had the chance to request the removal of content such as paid advertising (Google Adwords) or downloadable applications from Google Play. However, there was no procedure for removing an unsponsored link on Google Search.

Google now extends its engagement in the fight against the unauthorized use of intellectual property rights. Trademark rights holders now can send take-down notices to remove non-commercial links:

Brand owners should keep in mind that Google will delete the links, but not the pages.

Google Search is by far the most used search engine (ahead of Bing, Baidu, and Yahoo). In a way and a majority of cases, Google Search is the first door of the largest counterfeit supermarket. Therefore, the position of Google Search in this market invites brand owners to adjust their online protection strategy.

IP Twins is already operational to support brand owners in their efforts to tackle counterfeiting and put all its experience and know-how at their disposal.

About IP Twins

IP Twins is an ICANN-accredited domain name registrar with 15 years of experience in domain name strategy and management. We represent trademark holders in UDRP proceedings.

We deliver security certificates tailored to your needs in order to ensure the safety of visitors to your website.

IP Twins also offers anti-counterfeiting and anti-cybersquatting monitoring services. Detective, our monitoring software, identifies online counterfeits and cybersquatting. We collect evidence and remove references to counterfeits from hundreds of marketplaces, social networks and the web in general.

Should you need to complete these investigations, our team based in China can help.

Do not hesitate to contact us at info@iptwins.com.