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Domain names are the basis for online brand identity

With a well-thought-out strategy, you can align domain names with your brand message, making it easier for the target audience to recognize and remember the brand across different digital channels.

A professional domain name enhances credibility and authenticity in the eyes of potential clients and partners. It expresses a sense of trust and professionalism, which distinguishes the brand from the competition.

A carefully chosen domain name can serve as a powerful tool to support marketing efforts. It creates memorable campaigns, custom landing pages and traceable links, increasing engagement and conversions.

A proactive domain strategy includes the monitoring and enforcement of intellectual property rights.
By monitoring domain registrations and quickly addressing potential breaches, you can effectively protect trademarks and reputation.

Likewise, depending on the clients you represent, it could be appropriate to consider and already discuss internally the opportunity of a dot Brand or other generic or geo new TLD (a new wave will open in 2026).