202006.10

June 10, 2020: 22nd World Anti-Counterfeiting Day

June 10, 2020, is the 22nd World Anti-Counterfeiting Day. Created on the initiative of the members of the Global Anti-Counterfeiting Network (GACN), it aims to raise awareness among a broad audience of the reality and consequences of counterfeiting. Promoted by globalization, the progression of the Internet penetration rate and many other factors, the share that counterfeiting represents in the world market is continuously increasing, as evidenced by the most recent reports:


“You can’t tell by the smell. Unoriginal spare parts endanger your safety. And to distinguish it from the original needs expertise. Make sure the spare parts used in your car is original. Protect yourself and your loved ones.” (Mercedes Benz)

“You can’t tell by the smell. Unoriginal spare parts endanger your safety. And to distinguish it from the original needs expertise. Make sure the spare parts used in your car is original. Protect yourself and your loved ones.” (Mercedes Benz)


For a long time, counterfeiters focused almost exclusively on sports and luxury brands, so as to take full advantage of the notoriety and investments made by companies in these sectors. For several years, counterfeiters have diversified their targets. Luxury and sports brands are not saved, on the contrary. They remain prime targets. However, most industrial sectors are now facing counterfeiting. The range of counterfeit goods has become so vast that one wonders which industry is exempt. Throughout 2019, we held a monthly and international press review on counterfeiting (iptwins.com). The impression is staggering: counterfeiting affects all sectors and companies of all sizes. Several factors, including the following, can explain this phenomenon:

  • better organization of counterfeiters;
  • with globalization, access to new markets;
  • the overall increase in Internet penetration;
  • the multiplication of distribution channels, in particular, marketplaces and social networks;
  • competition between counterfeiters, which leads some of them to seek new markets;
  • the development of technologies facilitating the reproduction of goods.

“Lowcost. You get what you pay for” (Lacoste)

“Lowcost. You get what you pay for” (Lacoste)


The consequences of counterfeiting, on economics (see the aforementioned reports), environment (Transnational Alliance to Combat Illicit trade, Mapping the impact of illicit trade on the sustainable development goals, 2019), health (European Directorate for the Quality of Medicines & Healthcare (EDQMH), Council of Europe, Counterfeit Medicines: Facts and practical advice, 2019) and safety (EUIPO, Qualitative Study on Risks Posed by Counterfeits to Consumers, June 2019), are considerable and sometimes tragic.


Si compras falsificaciones, la aventura siempre acaba mal (Andema, Oficina Española de Patentes y Marcas, Marathon, Ciudad de Madrid)

Si compras falsificaciones, la aventura siempre acaba mal (Andema, Oficina Española de Patentes y Marcas, Marathon, Ciudad de Madrid)



The World Anti-Counterfeiting Day aims to raise awareness among the general public and to change the perception of consumers regarding counterfeit goods. In this perspective, it is the youngest who are in the targeted. According to a study made for Union des Fabricants (UNIFAB), producers of goods intended for a young audience seem to be the most exposed to online counterfeiting (iptwins.com, June 5, 2019). This trend is supported by a recent study of the European Intellectual Property Office (EUIPO, 2019 Intellectual Property and Youth Scoreboard, October 2019). This is why stakeholders are making efforts to warn young people through awareness campaigns.


“Fake watches are for fake people. Be authentic. Buy real” (Fondation de la Haute Horlogerie, Fédération de l’industrie horlogère suisse)

“Fake watches are for fake people. Be authentic. Buy real” (Fondation de la Haute Horlogerie, Fédération de l’industrie horlogère suisse)


In this regard, the World Intellectual Property Organization has created a useful database of materials used in intellectual property awareness campaigns deployed by the authorities and / or by owners of intellectual property rights or representative associations (wipo.int). This tool is a collection of messages that deserve to be brought to the attention of young audiences.


“Fake medication online. You could end up paying with more than just a credit card” (Pfizer, Heart UK, MHRA, Royal Pharmaceutical Society of Great Britain)

“Fake medication online. You could end up paying with more than just a credit card” (Pfizer, Heart UK, MHRA, Royal Pharmaceutical Society of Great Britain)



About IP Twins

IP Twins is an ICANN-accredited domain name registrar with 15 years of experience in domain name strategy and management. We represent trademark holders in UDRP proceedings.

We deliver security certificates tailored to your needs in order to ensure the safety of visitors to your website.

IP Twins also offers anti-counterfeiting and anti-cybersquatting monitoring services. Detective, our monitoring software, identifies online counterfeits and cybersquatting. We collect evidence and remove references to counterfeits from hundreds of marketplaces, social networks and the web in general.

Should you need to complete these investigations, our team based in China can help.

Do not hesitate to contact us at info@iptwins.com.