New gTLDs: Do not forget the preventive registrations!

Since the new gTLDs offer new opportunities for brand owners, they also offer cybersquatters the same opportunities. It suffices to observe the (more or less recent) decisions made under the auspices of the World Intellectual Property Organization to note an upsurge in cybersquatting by the registration and use of non-similar domain names (typosquatting) but identical to the trademarks. One can mention a few recent examples for illustrative purposes:

D2020-0054, The Coca-Cola Company v. Alberto S. Somohano a/k/a Alberto Soler, Alberto Soler-Somohano, WHO, Roberto Soler, March 15, 2020.coca-cola.energy, cocacola.energy, and coke.energy
D2019-0179, LEGO Juris A/S 诉 Cui Xue, Xue Cui, March 18, 2019lego.vip
D2019-0173, Sanofi v. Fei Liujun, March 17, 2019sanofi.club
D2019-0208, Boehringer Ingelheim Pharma GmbH & Co. KG v. Marius Graur, March 15, 2019boehringer-ingelheim.world
D2019-0125, bioMérieux v. WhoisGuard, Inc. / angel heduro, March 6, 2019biomerieux.icu
D2018-2774, Sanofi v. Marius Graur, January 25, 2019sanofi.global
D2018-2372, Coloplast A/S v. Contact Privacy Inc. Customer 1242178062 / Hillary Washington, January 22, 2019coloplast.consulting
D2018-2851, Equinor ASA v. Alexander Feydt, January 18, 2019equinor.international
D2018-2745, Verizon Trademark Services LLC v. Gene Wilder, January 16, 2019verizon.love
D2018-2637, Swiss Life AG and Swiss Life Intellectual Property Management AG v. WhoisGuard, Inc. / Robin Connelly, January 10, 2019swisslife.site
D2019-0203, Medtronic, Inc. v. Rafael Vargas, March 12, 2019medtronic.care
D2019-0169, Sanofi v. Francisco Sánchez Fernández, inserious, March 20, 2019sanofi.fun
D2019-0316, Velcro BVBA 诉 Xu Jiu Qing, Xiamen Jingwe Technology co., Ltd., 27 March 2019velcro.ink
D2018-2853, Skyscanner Limited v. WhoisGuard, Inc / Timothy Schoenheimer, April 2, 2019skyscanner.store
D2019-0164, De Beers Intangibles Limited v. Qiuqin Bao, March 14, 2019debeers.mobi
D2019-0026, Maxym Polyakov v. Bogdan Nechiporenko, Makc Belevskiy, April 3, 2019max-polyakov.host, max-polyakov.xyz
D2018-2391, AXA SA v. Volkan Kükükbudak, Freiberufler-Designer, December 17, 2018axa.koeln
D2018-1978, BNP Paribas Personal Finance v. MYDNS.STORE, December 11, 2018cetelem.credit
D2018-2361, Kohl’s Illinois, Inc v. WhoisGuard, Inc. / Stephanie Daniels, December 12, 2018kohls.host
D2018-2162, GAMELOFT S.E. v. Sherry Ddepues, November 14, 2018gameloft.store
D2018-2256, Compagnie Générale des Etablissements Michelin v. Yongkun Wang, December 1, 2018michelin.在线, michelin.fun
D2018-2166, Bundl Technologies Private Limited v. Domains By Proxy, LLC / Shomprakash Sinha Roy, November 27, 2018swiggy.fit
D2018-2179, Tervita Corporation v. Dallas Paisley, AAAAA2010.COM, November 29, 2018tervita.company

This trend may invite trademark owners to consider preventive registrations more seriously. Indeed, it is inconceivable that a trademark owner gives away to third parties control of identical domain names that would suggest to the consumer that the site in question emanates from a genuine and reliable source. In addition, it should be borne in mind that the cost of registering a domain name (even a new gTLD) remains lower than all the costs necessary to complete a UDRP.

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