201808.09

Is Your Business Related to Luxury? Then Consider Registering Your .LUXE Domains

Registry operator Minds and Machine is launching the new gTLD .LUXE on 9 August.
This extension targeted the luxury market, just as .luxury, but the Registry switched strategy and now markets this extension as a means of exchanging crypto-currencies: .luxe Lets yoU eXchange Easily.
There is no registration requirement for .luxe domains, which may, of course, be used in relation with luxury retail.
The launch calendar is as follows:
  • 09/08 – 08/10: Sunrise period for TMCH records holders only
  • 30/10 – 06/11: Landrush period
  • 06/11: General availability without restrictions
Given the meaning of the term “Luxe”, and the lack of eligibility criteria, securing domains under this TLD is advisable.