July 22, 2016
Amazon is under the spotlight again. The German brand Birkenstock recently announced that the internet giant creates “an environment where we experience unacceptable business practices which we believe jeopardize [our] brand".
According to a spokesperson of the well-known shoe brand, Amazon’s marketplace has been subject to a growth in counterfeit products wince the Chinese merchants offer their products for sale. Therefore, Birkenstock will remove all its products from the marketplace and asks its partners to do the same.
As of 2017, all Birkenstock products found on this platform will either be unauthorized or simply counterfeit.
This proves once again the growing interest of marketplaces for counterfeiters, and that it is more than necessary to monitor them.
IP TWINS can help you protect your brand on the largest marketplaces in the world. Please contact us for any additional information.