The .CEO (yes, CEO as in Chief Executive Officer) sunrise will start on 10 February 2014 and will last for 30 days, until 12 March 2014.
Based on ICANN information, it seems that the .CEO TLD’s Registry, the company Peoplbrowsr (http://dotceo.peoplebrowsr.com/) has opted for a Start date sunrise and not for an End date sunrise, as most of the other sunrises launched until now. Peoplbrowsr have also applied for other new extensions such as .BABY, .AUTO, .BEST.
What is the difference between these two types of sunrise?
1) END DATE SUNRISE: - 60 days long - domains are allocated at the end of the sunrise (and not on a first come, first served basis) - a DRP to settle issues such as identical names, auctions, etc.
To this day, it’s the favored type of sunrise
2) START DATE SUNRISE; - a 30 days long sunrise which should, in principle (based on ICANN’s rules) enter in force after a 30 days prior notification period - names are allocated on the first come, first served principle. - no need for an ad hoc Sunrise DRP , but the time of the opening of the sunrise is in that case crucial.
However, if one reads its Sunrise Policy (http://myicann.force.com/SunriseAttachment?attachmentId=MDBQZDAwMDAwMDlEeUYxRUFL), it appears that the the .CEO sunrise will actually NOT be a “first come, first served” sunrise. The domains applied for during the 30 days sunrise will need to wait the end of the sunrise to be allocated, and the ownership of identical domains, if any, will be sorted out by way of auctions.
The only other Start date sunrise to this day is .RUHR’s.