May 06, 2016
Destination 2020. This is the “realistic” calendar which was slipped by ICANN’s head of global domains division during the International Summit on the Information Society, for the launch of a new round of new domain names extensions.
Several dates had already been evoked, and no official information was publicly disclosed by ICANN yet. However, the reality of such a second round makes no further doubt.
While the launch date gets precise, the modalities of implementation are still blurry: will the second round be like the first one, with finite application deadlines, or with a gradual opening of the gates without limitation in time?
In any event, the procedure has started and there is a safe bet that this second round will see the launch of many new gTLDS, and particularly “dot brands”.
Brand owners and major corporations that had not taken the step should now be positioned, gather internal and external stakeholders, and draw together a strategy.
IP TWINS can help in launching your next new TLD. Do not hesitate to contact us for more information.