April 22, 2016
500 billion USD per year. This is the major figure of counterfeit products sold every year throughout the world, according to a recent study published by OECD and the European Union.
By far, China is, as expected, the first country in terms of manufacturing of counterfeited goods. The products originating from China represent more than 60% of all forged product seized by customs. Moreover, counterfeit products represent up to 5 % of all importations within EU borders, or approximately 85 billion euros.
The major part of the sales of counterfeit goods happens online. Therefore, it remains crucial to monitor both marketplaces and the general web content. The Chinese marketplace Taobao holds 80% market share in China and offers more than 800 million items.
IP TWINS can help you with online brand protection. Do not hesitate to contact us.