.RUHR was delegated into the root by ICANN on December 11, last (see our post of the same date). It is now the sunrise of that new geo extension which is announced.
The Registry, Regiodot Gmbh & co. KG, innovates in the new TLD sunrise processes, with a "Start Date Sunrise" instead of an “End date Sunrise”.
This means: 1) a 30 days sunrise only, instead of 60 days, from 21 January to 20 February 2014 2) a Sunrise whereby domain registrations are on a first-come-first-serve basis
A specific RUHR registration period for companies and individuals who have a postal address or business establishment or branch in the Ruhr region should also take place from 24 February to 25 March 2014.
General availability should start from 27 March 2014.
More info on pricing to follow.