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eBay launches authentication service to combat counterfeiting

October 25, 2017

As a favourite playground for scam artists and unscrupulous dealers, eBay wants to eliminate counterfeiting from its e-commerce platforms. To do so, the platform has just launched eBay Authenticate, an authentication service for luxury goods.

Announced at the beginning of the year, the service became available in October 2017. The objective is to boost confidence between buyers and sellers and reduce the number of counterfeit products sold online.

In practice, a purchased product will be sent to an expert who will analyze it carefully. If the object passes inspection, it will be sent to the buyer. If not, the buyer will be refunded.

This service mainly affects luxury goods whose value exceeds 500 euros per item. This service will initially be focused on twelve brands such as Chanel, Gucci, Louis Vuitton, Prada, or Valentino and should then be expanded to other brands.

Even if we know that this service will not completely eliminate counterfeiting, it will greatly improve the quality of the objects sold on the platform.

Also, this will allow eBay not to be overtaken by other resale sites in the fight against counterfeiting. We know that Alibaba recently developed a platform for the protection of intellectual property to combat this scourge (see article Counterfeiting: Alibaba unveils its new control device dated September 8th, 2017).

IP Twins is available to proceed with the removal of counterfeit products from market places. Please do not hesitate to contact us at info@iptwins.com.

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