September 15, 2017
An excellent marketing tool for any company, the extension "dot.brand" is a new gTLD that is becoming more and more attractive.
Since being launched two years ago, more than 500 “dot.brands” have been created, 112 of which are active and use a total of 5500 second-level domains.
Moreover, the most widely used terms preceding “dot.brand” are "home", "careers" and "support".
Totalling more than 10% of all domain name registrations, the banking and financial sector is strongly represented by “dot.brands”.
The “dot.brand” is currently most widely used by five of the world's ten largest banks (Industrial & Commercial Bank of China, JPMorgan Chase, HSBC, BNP Paribas and Bank of America).
The advantages of a “dot.brand” are many, in particular in terms of communication, image or authenticity with Internet users.
Besides providing a company with an excellent internet visibility, the use of a “dot.brand” enables companies to separate their functions and direct customers to dedicated websites addressing their specific needs. This is essential in a busy world where banking needs are more diverse than ever before.
Whether you are in the banking sector or simply want to retain your customers, we can register your “dot.brand” extension. Please do not hesitate to contact us at firstname.lastname@example.org.