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Do more with less or do less with more? Following disappointing results, Uniregistry has decided to increase the price of some of its new gTLDs.

March 13, 2017

On 8 March 2017, Uniregistry announced a substantial increase in registration and renewal costs for 16 of their new gTLDs from 8 September 2017.

The following extensions will be subject to the aforementioned price increases: .audio, .blackfriday, .christmas, .click, .diet, .flowers, .guitars, .help, .hiphop, .hosting, .juegos, .link, .property, .sexy and .tattoo.

Not all of the new price increases have been set, however extensions such as “.juegos” and “.hosting” will be subject to the highest increases with prices likely to rise from 10 or 20 dollars to 300 dollars per year, i.e. 1500% increase.

According to the explanation given by Frank Schilling, CEO of Uniregistry and quoted by Domainincite, the lack of profitability of certain new gTLDs appears to be the reason for the price rises. This appears to have forced Uniregistry to completely change its business model to enable its medium-term survival.

The move has been criticized for several reasons including the fact that end customers will now be obliged to rethink their domain registration and renewal strategy.

IP Twins would advise customers concerned by any of these extensions, to renew their domain names before the 8 September 2017 for periods of 3, 5 or 10 years in order to secure the benefit of the current prices for as long as possible.

Our team is at your disposal to help you to optimize your new gTLDs registration strategy. You can contact your account manager or mail us at info@iptwins.com.

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