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Amazon and the Seven Samurai

October 28, 2016

On November 1, 2016, the Amazon Register will launch the sunrise for the following 7 new TLDs:

. 書籍 (.xn--rovu88b – equivalent of .book).

.クラウド (.xn--gckr3f0f – equivalent of .cloud).

.セール (.xn--1ck2e1b – equivalent of .sale).

.ストア(.xn--cck2b3b – equivalent of . store).

.ファッション (.xn--bck1b9a5dre4c – equivalent of .fashion).

.食品 (.xn--jvr189m – equivalent of .food).

.家電 (.xn--fct429k – concerns consumer electronics (no English equivalent)).

Registering domain names in Japanese is an astute marketing strategy for those aiming for commercial success in Japan and is also a useful defense measure in protecting trademarks overseas.

In our opinion, both food and fashion companies, as well as other brands with high consumer demand in Japan would be well advised to register their corresponding domain names in Japan. This will be appreciated by the Japanese public who, as a whole, is not very interested in Anglicisms and prefers the Japanese language.

IP Twins is an officially accredited Registrar with Amazon for the registration of IDNs and may be contacted at nfo@iptwins.com for all your registrations.

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