October 28, 2016
Facebook has announced the launch of its bots service with the mission of facilitating purchasing transactions and customer relations (link) while continuing to try and replace Google as first reflex for online recommendation services.
Indeed, Facebook recently updated its platform to allow its users to share maps and enable friends to show their own recommendations on the map, for example restaurants, shops or public places. This feature is a social competitor of Google Maps which does not provide recommendations to its users. Facebook does not stop here and in fact goes further by at the same time launching a new feature which enable its users to make an appointment or place an order directly from Facebook pages.
Finally, for the events sector, Facebook automatically shares its users friends events on said users personal newsfeed to allow them to easily organize their next hang out and book tickets directly on the event page.
With these new features, Facebook has accumulated all the social aspects of purchasing transactions on its platform. This evolution may strike a blow to Google, the other main internet advertising platform but who was never successful in breaking into the social web.
Our social network monitoring services at IP Twins enable you to monitor the Facebook pages that support these new features.