On 26 September 2016, Global Website TLD Asia Limited will open the Sunrise period for the following new unrestricted gTLD in Chinese characters:
网站 (.xn--5tzm5g) for .web (网站means "website" in Chinese)
The Sunrise period is a priority registration period for trademark owners who have first registered the trademarks they wish to protect (in this case Chinese character trademarks) at the Trademark Clearing House. Sunrise will run for one month until 26 October 2016.
The Early Access Program (EAP) will then run from 27 October to 1 November 2016. During this period, domain name registration will be available to all on a first come, first served basis for a supplementary fee.
From 2 November 2016 onwards following the closure of the EAP, domain name registration will be open to all (General Availability) once again on a first come, first served basis, this time without extra cost.
Domain names can be registered for a period of 1 to 10 years in ASCII and IDN in both simplified Chinese characters for China and traditional Chinese characters for Hong Kong and Taiwan.